The easiest product in the world to sell

Hey, hey - it’s Mike! 😁

Let’s talk about a powerful pricing mindset for SaaS:

If I offered to sell you a $100 bill for $20, would you buy it?

Of course you would.
You’d buy it over and over, and tell your friends too.

That’s exactly what the best SaaS products do:

They make a business owner $100, and only charge $20 (or a small %).

It’s not software.
It’s a money printer.

So… how do you actually build this kind of product?

Here’s the playbook:

✅ 1. Quantify the value you’re creating

Get specific. Can you tie your product to:

• Revenue generated?

• Leads acquired?

• Hours saved that = dollars?

If they make $1,000 more per month using your tool, charging $100 is a no-brainer.

✅ 2. Make the pricing feel proportional

Use usage-based, tiered, or % pricing models that scale with value.
This makes customers feel like you only win when they win.

✅ 3. Build features that amplify outcomes

Don’t just add features — add leverage:

• Automate tedious workflows

• Optimize conversion points

• Surface insights that drive growth

✅ 4. Sell with ROI, not features

Your pitch isn’t “we have this dashboard...”
It’s: “We help you get 3 more clients per month.”
Back it with proof. Use case studies. Be outcome-obsessed.

Once customers see you as a profit tool, not a cost:

Retention goes up, sales friction goes down, and referrals happen automatically.

I hope you learned:

• How to tie pricing to outcomes

• Why usage-based models drive trust

• How to position your SaaS as a $100-for-$20 offer

That’s it for today!

See you next week,

Mike 🙌

PS: Get my Free SaaS Masterclass or join my private community.