0 Visibility × The Best Product = $0

Grab a coffee and let's talk SaaS together.

Author

Mike Strives
September 16, 2025

Hey, hey - it’s Mike! 😁

Today I wanted to talk about why visibility matters more than product, especially in the early stages of building a SaaS.

You can be a 10/10 founder with world-class skills, building the BEST product out there…

But if no one knows you exist, it won’t matter.

The result?

0 sales.

One of the best things I ever did as a SaaS founder?

I started selling before I built.

I tweeted, emailed, validated, and pre-sold.

That momentum turned into recurring revenue before I wrote a single line of code.

The Playbook: Sell First

Here’s what I recommend if you’re starting something new:

  1. Build visibility daily. Post, engage, share problems, not features.

  2. Collect demand. Emails, DMs, surveys, just get signals.

  3. Validate early. Pre-sell, beta test, or just ask: “Would you pay for this?”

  4. Build after proof. Only invest time after there’s traction.

This works.

I’ve done it 3x.

And I’d do it again.

I hope you learned:

  • Why visibility is non-negotiable

  • How to make selling part of your routine

  • A simple roadmap to validate before you build

That’s it for today!

Before you go…

If you want to learn more from my own productivity side of things and how I built a $10k/month digital product business next to my SaaS portfolio, consider subscribing to my 4-hour founder newsletter. If you’re serious about growing as a founder, I think you’ll like it! :)

Talk soon.

Mike 🙌

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